Black Friday, the traditional start of the holiday shopping season, has just begun. It has been the biggest shopping day of the year for the past 7 year. With all the preparations despite how ready are the Online Retailers for this shopping season? With all the preparations despite how ready are the Online Retailers for this shopping season.
As retailers reinvent their in-store shopping experience in the face of the continued rise of e-commerce, research released by Cisco found that 78 percent of all US shoppers use the Internet to research and purchase products and services. The study also found that 71 percent of shoppers want access to digital content in the store for price comparisons, check availability, ratings/reviews and receive expert advice in which 1 in 3 shoppers uses a mobile phone to research in store.
Under the influence of the Internet and new communications technologies is the buying behavior of consumers in recent years intervene and quickly changed. The consumer determines his own profile, looking for a sales channel and buy when it comes out at one time and is much more critical and informed. It requires higher demands and availability of the Internet environment of the retailer to facilitate and encourage the use of Internet in the shop.