Why every online startup needs web performance monitoring

So you’re building an online startup. That’s great! But before you go live, let us help you consider why website monitoring is crucial to its long-term success.

Getting an online startup off of the ground can be tough work for any entrepreneurial team. With everything from purchasing equipment and developing technology, down to hiring employees, generating leads, and creating marketing buzz all up to just a few people, it is not hard to see why.

As an entrepreneur or a member of a startup team you have to get down and dirty, and be willing to scrounge and bootstrap everything to accomplish your business goals. In a way you have to do it all to make it.

This is especially true when it comes to your startup’s presentation in the digital realm, whereusers expect to consistently receive the best experience, and will not settle for anything less.

Meet Colleen

Colleen is the founder of an online startup, called Automa Home, which is dedicated to selling high-tech automation products to homeowners. Inspired by the movie ‘Smart House,’ and funded by her personal savings, Colleen strives to make it easier for the average person to automate their home.

The company, based out of Colleen’s garage, is just getting started and solely sells products through its e-Commerce website. She knows that is absolutely crucial that her website reach her target market, and pushes hard to raise brand awareness, start conversation, and increase traffic to her company website.

But then one day, disaster strikes.

The Automa Home website suffers an hour-long downtime event, marred by slowdown on its return.

Downtime purgatory

When your website goes down, and your web team doesn’t have a website downtime plan, everything around it becomes encompassed in a sort of digital purgatory.

Web developers scramble to and fro in various attempts to troubleshoot and fix the issue, and sales and support team members don’t know what to do because customers are confused and can’t reach your site.

Until your website is back up, your online startup is in limbo.

Knowing is half the battle

To make matters worse, Colleen and her team were unaware of the downtime until upset customers started reporting problems publicly on social media and via phone. That means that the Automa Home website was unavailable for longer than it needed to be.

This type of situation can be both embarrassing and costly.

“You don’t want your visitors to get frustrated because your website is down or too slow,” said Niels Brinkman, CEO of Uptrends. “As a startup, especially when you begin, you need to please every customer and visitor. You’re fighting for every one of them, and it can be a big deal to lose their attention due to a technical problem.”

Research has shown that almost 50% of users expect a website to load within 2 seconds, and will leave within 3. On top of that, 80% of users that have a negative experience are unlikely to return to the website.

That is a lot of lost potential after all of that hard work that Colleen and her team put into building Automa Home and their e-Commerce website.

Protect your Startup

You put in a lot to get your online startup going, so why risk losing anything to a downtime or performance-related event that you could minimize?

Uptrends Website Monitoring can help you monitor your website performance and availability, including your multi-step transactions, capturing vital data, alerting you in the event of an emergency.

Need more convincing? Here are 10 things you ought to know about website monitoring, or you can see for yourself by signing up for a free 4-week trial of Uptrends Website Monitoring.

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